The 'easy' project that kept selling

The ebook is mostly built from material I've already written for the course. I reshape the scripts into written form, clean things up, and spend a few weeks polishing.

Compared to creating the course, the process feels much lighter.

Eventually I stop tweaking, price the book at $14 during launch week, send an email to my audience, and wait to see what happens.

Ten people buy on the first day.

After that, sales slow down considerably. At times, I wonder whether the project has much future at all.

But the sales never fully stop. Even years later, people still occasionally find the book through my articles, videos, and website.

So far, it's generated over $10,000 in revenue.

More than anything, the project changed the way I think about effort. I started realizing that useful things don't always have to come from exhausting yourself.

Before this project, I had a strong association between difficulty and value. I assumed that if something felt too easy to create, people probably wouldn't pay for it.

But this ebook ended up generating over $10,000 from material I'd already largely created in another format. It made me realize that useful things don't always have to come from exhausting yourself.

At the same time, I also learned that having multiple versions of essentially the same product created confusion — both for me and probably for customers too. Eventually I discontinued the course and kept the book.

What stayed with me most was the realization that something which felt simple or obvious to me could still be genuinely useful to someone else.